A colleague alerted me to the 2007 predictions list below.

Since late 2003, inCode has been issuing an annual, widely read list of Top 10 Predictions for the wireless industry. These Predictions receive media coverage in well known business and consumer publications, as well as the industry trade press. For 2006 the Predictions were broadened to include forecasts for the global wireless market. In 2004, 2005 and 2006, the inCode Top 10 Predictions proved more than 80 percent accurate.

We are only half way through 2007 and many predictions have come to fruition, especially #9 and #10.

inCode 2007 Top 10 Predictions for the Global Wireless Market

1. Social Networking Gets Mobilized. Mobility is added to existing Internet business models, services and behaviors, driving traffic for wireless operators.
2. Mobile TV—Now Showing for Early Adopters. In the short term, wireless users are unlikely to plunk down US $5.99-9.99 per month for mobile TV service. Instead, look for per-view or per-minute pricing for “sneaking,” a consumer tendency to watch key minutes of a sports event or drama while engaged in another activity.
3. Multi-Function Devices Become Cheaper and More Versatile. Intense competition and margin pressure continue in the handset market, forcing prices of third-generation (3G) handsets below US $90 and making them affordable for a wide range of users.
4. Location-Based Services: And the Winner Is. . . GPS! Yes, GPS is the location technology of choice for the wireless industry. Handset manufacturers continue to push GPS-enabled handsets as the technology evolves from popular in-car satellite navigation systems like TomTom to a broadly accepted feature in wireless phones.
5. AOL, Yahoo! and Google Multimedia Platforms Challenge IMS. As multimedia service platforms emerge, Internet service providers build their own media architecture. That poses a risk to telecom operators adopting an IP Multimedia Subsystem (IMS) approach.
6. China and India Tilt Equipment Market. Together, China and India connect more than 10 million wireless customers per month in 2007, creating a subscriber base that is larger than Vodafone’s at 200 million customers.
7. Mobile Advertising Breaks Loose. Major brands shift from basic SMS marketing to more sophisticated multimedia advertising. RBC Capital Markets expects mobile marketing revenues to balloon from $45 million in 2005 to $1.5 billion by 2010.
8. Wireless Providers Move into Home Entertainment. This year, mobile makes headway against fixed broadband operators, who have dominated Internet and cheaper voice service provision in the home. WiFi remains the primary wireless access technology.
9. Wireless Security Moves to the Forefront. Put strong security measures in place. This could be the year that hackers really start paying attention to millions of wireless devices, the growth in mobile data usage and vulnerable points between mobile and fixed networks.
10. Enterprise Mobility—It’s for Real Now. Enterprises can’t resist the convenient, reliable, attractively priced, bundled mobile solutions entering the market. Corporations switch from phones to mobile computers for transactions, data collection and messaging for a wide variety of employees.

To see full details for each item on list visit the inCode web site.

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